Filed Under:  U.S. & World

What a New 2015 SEO Marketing Plan Should Look Like

Contributed by on January 12, 2015 at 1:12 am

SEO Concepts

Businessman looking through key hole with SEO doodle on blackboard

As 2015 gets under way, CEOs and other marketing decision makers are recasting their website landing pages, including blogs, to place increasing emphasis on SER — search engine optimization based on superior content quality.

Google has said that its analytics for search ratings will focus this year on substance, social sharability and content style. Businesses whose website content is thin will suffer in the ratings, and their search effectiveness likewise will suffer. Content providers should avoid non-relevant material as well as what might be interpreted as automatically generated posts.

The general consensus of marketing decision makers is that you can’t have successful SEO without content quality. In fact, the recently upgraded No. 1 element on the “SEO Periodic Table of Marketing Success Factors” is Cq – content quality. Sites with many pages of substantial quality content will reign supreme in the 2015 SEO rankings. Let’s consider what this will mean for a successful marketing plan in the current calendar year.

The first priority of a marketing plan should be to define goals that contain a quantitative aspect that is achievable, measurable and easily reportable. Here are two such examples:

  1. During Q2 , see an increase of 20 percent in sales for newly released products.
  2. Improve blog page views by 20 percent during Q2 and 15 percent in Q3, and increase monthly subscriptions by 15 percent.

According to recent reports and predictions by Slideshare, keyword data is losing supremacy in search to content quality and topic relevance. Allocations in 2015 business budgets reveal that scheduled website enhancements this year will focus on pairing SEO with content. Other key areas targeted for spending are media buying, paid business advertising on Facebook and Twitter, and video buying, especially for mobile marketing. It has been predicted that more than three-quarters of monthly Internet visitors (77 percent) will be watching videos on digital devices.