Filed Under:  U.S. & World

US Teenagers Shift their Interest from Facebook to Other Social Media Websites

Contributed by on December 27, 2014 at 9:43 am

Facebook app on screen of Ipad and Iphone 5s.Back in January, 2014, a study revealed the departure of teens from Facebook, the social media giant. The news is yet again confirmed in a recent report that indicates the decline in popularity of Facebook among its young fans.

While the company still attracts more than 88% of US teenagers in 2014, the figure has dropped successively in the past 2 years. There were as many as 94% of Facebook users in the same age bracket in 2013 and 95% in 2012.

Interestingly, the social media giant’s key competitors, such as Twitter and Pinterest are experiencing exactly the reverse trend. Both Twitter and Pinterest are reported to have risen in popularity in the same time period.

There are different speculations regarding the reason for the decline. Some teens are not satisfied with site’s safety. They do not deem Facebook trustworthy or safe. Some think it is not fun.

However, one thing is clear: Facebook is aware of its popularity dip among teens and has already made some bold moves to cover the lost ground. Zuckerberg seems bent on dominating the social media market as he makes some major acquisitions that are reported to be social media sites frequented by users in the same age bracket as the ones leaving Facebook. For instance, Facebook currently owns Instagram and Whatsapp that are reported to have 300 million monthly active users and 600 million monthly active users respectively. Many of the users registered with these sites are teenagers who are shifting their interest from Facebook.