Filed Under:  U.S. & World

Should Businesses Outsource Their Marketing to a Professional?

Contributed by on January 15, 2015 at 3:08 pm

SEO for Business

Portrait of business people pulling SEO banner

Marketing a professional practice is a full-time job. Reaching a local audience requires attentiveness and the ability to use the right marketing channels to boost company profitability and exposure.

Business professionals are assessing their needs and outsourcing has now become an affordable alternative to in-house marketing. The biggest issue facing professional practices is whether or not to outsource marketing to a professional.

Many businesses are turning to marketing professionals for:

  • Local search engine optimization
  • Social media management
  • PPC advertising management

These are just a few of the online methods that are regularly outsourced. Marketers will also be able to reach out to local newspapers, websites, radio shows and more to effectively market their business.

Statistics show that potential clients are using the internet to search locally more than ever before. With 43% of all searches containing a local keyword, not targeting these potential clients can lead to lost profits. In fact, 86% of these searches result in an inquiry to a business.

Many marketing tasks can be outsourced. Performing these tasks without an expert can lead to a loss of: direct time-to-money and potential profits from improper marketing techniques. Valuable time that could have been spent meeting with clients will also be lost as a result.

In 2013, according to a survey by Gartner, businesses spent 10% of their annual budget on marketing. This number rose by 10% in 2014 and will continue to rise in the future.

Budget constraints should be the only reason to not hire a marketing professional in 2015.

Outsourcing to marketing professionals can be done in a variety of ways. Local consultants can come to an office and help a team refine their marketing efforts, or complete solutions can be provided from agencies all over the world.

The question going into 2015 is, “Why wouldn’t a business outsource their marketing?”