Aser Litigio and other non-governmental organizations, including Consumer Power and the Friar Francisco de Vitoria Center, a human rights group, said the ad reinforces “stereotypes that consider indigenous people as culturally and racially inferior”.
“This type of publicity is an act of discrimination and racism”, indigenous lawyer Elvira Pablo told a press conference in Mexico City on Wednesday.
Coca-Cola Mexico has chosen to withdraw its controversial Christmas advertisement from YouTube on Tuesday after critics said it reflected a condescending and colonial attitude toward Indigenous people. There is a sense of camaraderie between them and their tree-bearing visitors as they share Cokes all around and marvel at the tree and its message in lights: “We will stay united”, written in the Mixe language. “Hashtag: “#AbreTuCorazon“, or “open your heart”. South Carolina’s Blair did not respond to a request for comment.
Though the value of Fortune 500 companies’ holiday messaging is up for debate, the ad seemed to stumble on its own intentions.
Other groups claim the advert is oblivious to the high levels of obesity and diabetes among indigenous people in Central America. “They’re desperate to stop the bleeding”. “Pathetic”, a person tweeted describing the ad where “spoiled white youth give Coca-Cola to poor Mexicans”.
The Global Energy Balance Network, once funded by Coca-Cola, announced that it will be shutting down operations due to resource limitations. You can’t be fighting obesity and be in bed with Coca-Cola.
Non-profit anti-obesity group Global Energy Balance Network (GEBN) has closed down days after its funding partner Coca-Cola admitted that it had not been transparent about its involvement with the group.
Last week, the Associated Press reported on eyebrow-raising e-mail exchanges between the beverage company and the organization supposed to help combat the dangers its products present. James Hill, GEBH’s president and a professor at the University of Colorado School of Medicine, told Choi in an email that the group wanted to “continue its work”.
In the wake of the controversy, Coke’s chief scientist Rhona S. Applebaum resigned just before Thanksgiving.
The organization and Coca-Cola came under fire beginning in August after a critical report in The New York Times revealed that Coke provided financial and logistical support to the organization, “which promotes the argument that weight-conscious Americans are overly fixated on how much they eat and drink while not paying enough attention to exercise”.
Coca-Cola Enterprises, Inc. (NYSE:CCE) – Large Cap Morning Report