Filed Under:  U.S. & World

How Social and Mobile Will Impact Marketing in 2015

Contributed by on January 20, 2015 at 2:44 pm

Facebook app on screen of Ipad and Iphone 5s.Mobile users are turning to social media in 2015 to help make their purchasing decisions. Dentists, lawyers, doctors and other professionals will need to increase their social activity and mobile friendliness in 2015, or risk losing clients as a result.

According to Microsoft, half of all local searches occur on mobile devices.

Startling statistics also show that 88% of local advertising will be through mobile by 2016, and 3 out of 5 consumers conduct searches for local businesses on mobile devices. The mobile trend is on the rise, and businesses that don’t have responsive websites will lose business as a result.

Social media further ties into the equation with many consumers heading to social networks before booking appointments or using professional services. According to comScore Networks, 7 out of 10 consumers are more likely to use a local business if they have a social media profile.

Professional services that are on Yelp also see a great boost in activity if they have a rating of 3.5 stars or higher. Businesses that respond to customers via social media and perform reputation management are able to reduce these negative reviews further and lure in more clients as a result.

In 2015, businesses are expected to be mobile-friendly and engage with their potential clients on social media. Social media management is an ever-growing concern with consumers preferring businesses they see on social media platforms.

Businesses will need to adjust their marketing to deal with social media effectively while also ensuring mobile users can easily navigate their websites.

Social media marketing and connecting with potential clients will be a major factor in local marketing this year. Further, potential clients expect businesses to be active on social media. Marketing will need to account for social media management more now than in past years in an attempt to build trust and brand recognition.