Filed Under:  U.S. & World

Google Gives Tips to Site Owners Ahead of Mobile-Friendly Update

Contributed by on March 24, 2015 at 3:52 pm

Google will be releasing a new mobile-friendly update in April, and ahead of this update, the search engine giant is offering site owners a few tips on how to avoid common mistakes.

To create the list of tips, Google reached out to webmasters on Twitter. The most commonly-mentioned mistakes were included in the tip post published on Google Developers.

Here’s a rundown of the mistakes Google wants you to avoid when going mobile-friendly:

  • Unplayable Content: Certain types of media are not playable on mobile devices, like Flash content and licensed-constrained media. Google recommends using HTML5 to implement videos or animations into your content.
  • Blocked CSS, JavaScript and Image Files: Google reminds webmasters that they should always allow Googlebot to access CSS, image and JavaScript files. Blocking these files could result in suboptimal rankings.
  • Slow Mobile Pages: Google recommends using its PageSpeed Insights to correct any issues that may be slowing your mobile site down.
  • App Download Interstitials: Interstitials can interfere with Google’s ability to crawl and rank your mobile site. The search engine recommends using a banner to promote apps.
  • Mobile-Only 404s: If you have an equivalent mobile page, redirect users to that page rather than presenting a 404 or soft 404 error page.
  • Faulty Redirects: Make sure that you’re redirecting mobile users from your desktop URL to the appropriate mobile URL.