Filed Under:  U.S. & World

Facebook’s New Update Takes On YouTube Channels

Contributed by on December 25, 2014 at 11:03 am

iPad Ad Featuring Facebook (Boston MA)

iPad Ad Featuring Facebook (Boston MA)

Apparently, Facebook takes its share in news and content distribution market very seriously. The latest move of the enterprise reveals Zuckerberg’s intent on taking on YouTube Channels in a face-to-face battle. The website gives the Video Section of Pages a new design that is making the headlines.

Soon, Facebook will allow businesses to display a featured video on their Pages. A comments feed will also be available next to the video to allow user engagement. The bold step will give the Videos tab of Pages a look similar to YouTube Channels.

Preliminary testing was reported to be carried out on the Facebook page of ABC News, and was confirmed by the company. The new design is expected to be implemented at full scale in the coming weeks.

In addition to the main featured video, businesses may also get the additional option of displaying their top recommended videos and playlists below the main video screen on the page.

Facebook is continuing to further its vision of empowering the world with the ability to share. Every major decision taken by the company points in that direction. The latest twist in the story finds Facebook undertaking yet another venture, this time facing YouTube Channels. Prior to this, Facebook offered communication channels as well as content curation to give Google a fight in its home ground: the search industry. Facebook has also updated its Pages with contact details, allowing local businesses to promote their products and services to their target markets.

The new change is expected to be implemented automatically. For now, it seems like a step in the right direction.