The company wants 30 percent of new engineering hires to be female, and 8 percent to come from “underrepresented” ethnic backgrounds, meaning African-Americans and Latin Americans.


Silicon Valley businesses, large and small, have taken a considerable amount of heat over the diversity of their workforces, or rather because of the lack thereof.

“We think one reason it’s been so hard to get numbers to change is that companies haven’t stated specific goals”, wrote co-founder Evan Sharp in a blog post.

However, the digital scrapbooking and budding e-commerce platform has carried out one thing quite distinctive by publishing its hiring objectives for 2016 with the plan to rent extra ladies and minorities. Pinterest is also mandating that its teams interview at least one woman and one person from an underrepresented ethnic background when trying to fill a leadership role.

The public announcement is to make meaningful changes as an approach to diversity.

And after releasing its diversity stats, it does look like Pinterest, despite being more diverse than the average tech firm, has some work to be done. Only 19 percent of Pinterest’s current engineers are women, making next year’s hiring goal more than a 50 percent increase to its apparent hiring average. To avoid unconscious bias Pinterest will also make all its employees participate internal training. Pinterest has pointed toward that slow progress, and today announced detailed plans and timelines for increasing its own workforce diversity.

Decorative pillows set the scene at a Pinterest media event at the company’s corporate headquarters office in San Francisco, California on April 24, 2014.

To achieve those results, Pinterest plans to expand recruiting to new universities, and start an intern program specifically for “freshman and sophomore students from underrepresented backgrounds”.

Pinterest has full intention on “pinning” more women and underrepresented ethnicities in their engineering and leadership positions, and hope that the rest of the tech industry will follow suit. Inclusion Labs will be the continuation of these efforts – with the hopes of using Pinterest as a test bed to understand what’s working and what’s not and share that with others. Finally, it’s setting up a what it calls the “Inclusion Labs”, where Pinterest will experiment with ways to improve diversity.

Pinterest Has New Plans to Improve Diversity

Pinterest sets goals for hiring more women and minorities

Pinterest Lays Out Plans for Better Workforce Diversity