Considering its apparent popularity among travelers, JetBlue’s push to offer free, 20 mbps Wi-Fi to passengers is certainly a smart move. The services will be available from 2016.
JetBlue’s differentiated approach of providing high-speed Internet at no additional cost with a variety of entertainment choices and the ability to stream video is consistent with the airline’s founding mission of bringing humanity back to air travel.
The New York-based airline said Wednesday it’s just completed installation of its free Wi-Fi service, known as Fly-Fi, on its fleet of around 150 Airbus A320 and A321 aircraft.
The satellite Wi-Fi system has already been installed in numerous JetBlue aircrafts.
JetBlue vice president of brand and product development Jamie Perry has said that by offering free and fast wireless Internet service onboard, the company wants to further prove that there is a business-wise manner in which airlines can provide entertainment options without additional costs. The first Fly-Fi-equipped E190 took flight this week. “Our Fly-Fi model has proven that there is a way to offer customers more without adding extra costs to their travel”.
The JetBlue Airways’ decision to offer high-speed Internet at no charge whatsoever to all its customers is another decision from the administration to expand the legacy the airline company has already created for itself in terms of in-flight entertainment. When JetBlue launched, it revolutionized inflight entertainment by introducing seatback televisions with free live programming – a popular feature that remains today. Tim Farrar, the principal of the consulting firm TMF Associates in Menlo Park, Calif., said the strategy seems to be working for JetBlue. The trial was offered during the month of July in 10 Virgin America planes.
The Fly-Fi service will permit fliers to watch videos from Hulu and Netflix in addition to web browsing. Passengers, however, may opt to pay $9 for its Fly-Fi Plus service, allowing them to download huge files or use a VPN.
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