Google Gives Tips to Site Owners Ahead of Mobile-Friendly Update
Google will be releasing a new mobile-friendly update in April, and ahead of this update, the search engine giant is offering site owners a few tips on how to avoid common mistakes.
To create the list of tips, Google reached out to webmasters on Twitter. The most commonly-mentioned mistakes were included in the tip post published on Google Developers.
Here’s a rundown of the mistakes Google wants you to avoid when going mobile-friendly:
- Unplayable Content: Certain types of media are not playable on mobile devices, like Flash content and licensed-constrained media. Google recommends using HTML5 to implement videos or animations into your content.
- Slow Mobile Pages: Google recommends using its PageSpeed Insights to correct any issues that may be slowing your mobile site down.
- App Download Interstitials: Interstitials can interfere with Google’s ability to crawl and rank your mobile site. The search engine recommends using a banner to promote apps.
- Mobile-Only 404s: If you have an equivalent mobile page, redirect users to that page rather than presenting a 404 or soft 404 error page.
- Faulty Redirects: Make sure that you’re redirecting mobile users from your desktop URL to the appropriate mobile URL.